So it’s no surprise that Google employs the words while in the anchor text to higher have an understanding of what the referenced page is about and what keyword phrases it warrants to rank for. In truth, Google’s authentic PageRank patent talks concerning this really explicitly (bolding is mine): Well, https://forumparticipation35678.bloguetechno.com/an-unbiased-view-of-anchor-text-optimization-62467241