Click on the "Increase new web page" button to reach the friendly URL generation form. It has A few fields: Redirect for the canonical URL. A given PrestaShop web site can have lots of URLs, most frequently when you can find parameters to take into account: As an example, and https://addons.prestashop.com/it/seo-indicizzazione-naturale/31857-google-rich-snippet-automatico-json-ld-open-graph-seo.html