By market exploration, Tanishq repositioned itself by supplying 22-karat gold, promoting purity employing a karat meter, and switching its types to appeal to neighborhood tastes. In addition it launched sub-models like GoldPlus to focus on different segments. These days Tanishq is a leading participant with about 165 shops pan-India https://onlinecasesolution90928.pages10.com/the-hbr-case-study-analysis-diaries-69290257