The PESTEL analysis discussed Formerly looked at the macro environmental components influencing business, but not the microenvironmental aspects. One of the microenvironmental things are rivals, which might be addressed by a competitor analysis. The Rivals analysis of Tottenham Hotspur plc appears on the direct and indirect competition within the sector https://elliotqcbsb.tokka-blog.com/35216498/hbr-case-studies-an-overview