The PESTEL analysis talked about previously checked out the macro environmental things influencing company, although not the microenvironmental things. One of the microenvironmental aspects are competitors, that happen to be dealt with by a competitor analysis. The Rivals analysis of Frasier A seems within the immediate and indirect competitors https://archerdltdm.amoblog.com/how-much-you-need-to-expect-you-ll-pay-for-a-good-hbr-case-study-analysis-56882849