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The Psychology of Color in Branding: How We Design for Emotions

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Colors are far more than mere visual elements. They carry psychological weight, subtly influencing perception, behavior, and decision-making. In the realm of branding, understanding color psychology is a crucial component for companies aiming to connect with their audience on an emotional level. Colors act as the silent ambassadors of a brand, communicating values, emotions, and inten... https://www.nextscreen.in/blog/the-psychology-of-color-in-branding-how-we-design-for-emotions/

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